What is a background color fix API?

A background color fix API is a web service that automatically normalizes inconsistent backgrounds in product photography. You send a photo with an uneven or off-color background and receive an image with a clean, consistent target color — typically pure white for marketplace compliance. Used by Amazon sellers, ecommerce brands, and studios to meet listing standards at scale.

How does AI background color correction work?

The API uses computer vision to separate the product from the background, then replaces the background with your target color while preserving edges, shadows, and reflections. The result is a clean product shot that looks natural — not cut-out, not flat — ready for catalogs and marketplace listings.

Does it meet Amazon's pure-white background requirements?

Yes. The API produces pure white (RGB 255,255,255 / #FFFFFF) backgrounds that meet Amazon's image requirements for product listings, as well as eBay, Walmart Marketplace, and most other ecommerce standards. Eliminates the most common cause of listing rejections.

Does it preserve product shadows and reflections?

Yes. The API preserves natural product shadows, reflections, and soft edges. The result looks like a professionally-shot studio image, not a harsh cut-out — premium product presentation is maintained.

Does it work if my product has white or light-colored elements?

Yes. The API uses edge detection, depth cues, and color gradients — not color alone — to separate the product from the background. Works on white apparel, silver jewelry, pearls, and other low-contrast or white-on-white product shots. For transparent products (glassware, acrylic, bottles), shadows and reflections are preserved to maintain a natural look.

What background colors can I set?

Pure white (#FFFFFF) for marketplace compliance, any shade of gray for editorial or lifestyle presentation, or any custom hex color for branded catalogs. Default is pure white.

How much does the background color fix API cost?

$0.12 per image with simple fixed pricing. Sign up and get $10 in free GPU credits to try it out. Contact us for volume pricing on bulk workloads.

Can I process images in bulk?

Yes. Batch endpoints with async webhook delivery. Process thousands of product images in a single job — ideal for catalog migrations, seasonal launches, and marketplace onboarding.

How fast is the background color fix API?

Typical response times are under 3 seconds for standard resolution product photos. Built for production workloads with consistent latency at scale.

What image formats are supported?

JPEG, PNG, and WebP. Output format depends on the solution.

Typical response times are under 5 seconds for standard resolution images.

How does pricing work?

Simple fixed per-call pricing. No GPU costs, no infrastructure to maintain.

Live

Product Imagery

Marketplace-compliant backgrounds, every product shot

Background Color Fix API

Fix inconsistent backgrounds in product photography. Normalize to pure white for Amazon, eBay, and marketplace compliance — or any custom color for your catalog.

Get API access

Start with $10 in free GPU credits on signup — no commitment

Before

After

Rated 5/5 by early access developers

Trusted by teams shipping AI-powered products

BetterPic Case Study

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Input

image_url *

Your request will cost $0.12

Output

Example output

<3s

Average processing time

$0.12

Per image, fixed pricing

4096px

Max resolution supported

Pure white

Amazon-compliant #FFFFFF

How it works

No pipeline to build, no models to configure.

Send your product photo

Pull a product photo with an inconsistent or off-white background. Specify target color — pure white (#FFFFFF), any gray, or custom hex.

AI normalizes the background

Runflow's pipeline detects the background, corrects color to your target, and preserves product edges, shadows, and natural depth.

Get marketplace-ready output

Receive a product image with a perfectly consistent background — ready for Amazon, eBay, Shopify, and any marketplace in under 3 seconds.

Normalize every background in your catalog

Studio backgrounds are never perfectly consistent — uneven lighting, color casts, and soft shadows create visible variations across a photoshoot. The API normalizes every background to your target color, automatically, across thousands of SKUs.

Fix uneven lighting, color casts, and temperature shifts

Consistent output across an entire photoshoot batch

Pure white, any gray, or any custom hex color supported

Amazon, eBay & marketplace compliance — automatic

Amazon requires pure white (RGB 255,255,255) backgrounds for product listings. eBay, Walmart, Etsy, and most marketplaces have similar rules. The API produces compliant output every time, eliminating the most common cause of listing rejections.

Pure white (#FFFFFF) output that meets Amazon image standards

Compliant with eBay, Walmart, Etsy listing requirements

No more resubmission cycles or QA rejections

Preserve product edges, shadows, and depth

The API fixes the background without touching the product. Edges stay clean, natural shadows are preserved, reflections remain intact, and product colors stay accurate. The result looks like a professionally-shot studio image — not a harsh cut-out.

Clean product edges with no halos or fringing

Natural shadow and reflection preservation

Product color accuracy maintained

Drop-in for catalog pipelines and studio workflows

Process images individually or in bulk with async webhook delivery. Fits into any existing catalog pipeline as a post-processing step — studio to storefront, one API call per image.

Batch processing with async webhooks

Single API call per image — no orchestration needed

JPEG, PNG, and WebP input/output up to 4096x4096px

Background color fix for every product workflow

From marketplace compliance to studio output. Normalize every background at scale.

Amazon, eBay & Marketplaces

Automatically meet pure-white background requirements for Amazon, eBay, Walmart, and Etsy. Eliminate listing rejections and resubmission cycles. Think: Amazon FBA sellers, eBay stores, Walmart Marketplace vendors.

Ecommerce Brands & DTC

Normalize product shots across your Shopify catalog. Consistent backgrounds mean professional presentation and higher conversion on product pages. Think: Shopify Plus, WooCommerce, BigCommerce stores.

Photography Studios

Deliver consistent output to clients across entire photoshoots. Color-correct hundreds of images in minutes instead of manual retouching. Think: product photography agencies, ecommerce studio services.

Fashion & Apparel Catalogs

Ensure consistent white backgrounds across on-model, flat-lay, and accessory shots for lookbooks and print. Think: H&M, Uniqlo, Mango, Boohoo.

Jewelry, Watches & Luxury Goods

Pristine pure-white backgrounds for high-value items where presentation drives perceived value. No distracting casts, no color shifts. Think: Mejuri, Daniel Wellington, luxury watch retailers.

Print-on-Demand & Dropshipping

Normalize supplier photos before listing. Turn variable-quality product shots into marketplace-compliant imagery automatically. Think: Printful, AliExpress imports, Shopify dropshipping.

“

Working with Runflow changed how we build. Our developers can integrate a new AI feature by calling an endpoint — they don’t need machine learning expertise, infrastructure knowledge, or DevOps skills. We just focus on making the best product, and Runflow handles everything underneath.

Thibaut Hennau

CEO, BetterPic

Simple, per-image pricing

One price per image. No GPU fees, no infrastructure to manage.

$0.12/image

Fixed pricing for background color fix.

Marketplace-compliant backgrounds with preserved edges and shadows. No setup fees, no surcharges.

$10 in free GPU credits on signup

Pure white (#FFFFFF) or any custom hex color

Amazon, eBay, and marketplace compliance

Preserves product edges and natural shadows

Up to 4096x4096px resolution

Batch processing with async webhooks

Under 3 seconds processing time

Get API access

Processing large volumes?Contact for volume pricing

Your data stays yours

Images are processed in isolated environments with automatic cleanup. Zero data retention by default.

SOC 2 Type II

ISO 27001· In progress (Q3 2026)

GDPR

SOC 2 Type II compliant.

AES-256 encryptionIsolated processingEU data residency available

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Frequently asked questions

Stop listing rejections. Start shipping compliant photos.

One API call. $0.12/image. Marketplace-compliant backgrounds in under 3 seconds. Start with $10 in free GPU credits on signup.

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